Have a Vision That Clarifies Your Purpose?

Our vision should not only express our purpose, as suggested in the previous post, but also clarify it. The way we communicate, or cast, vision must lead back to our purpose because our purpose provides the motivation for reaching the vision and for meeting the goals.

If we purpose to love God and people, then what we do will be grounded in love. It’s why we do what we do. And, what we do will be guided by love. It’s how we do what we do.

Though tempted to come up with catchy phrases, we must make sure people get the connection.

A Vision Statement that Clarifies Our Purpose Must Be:

1) Clear

People shouldn’t have to guess at who we are, what we’re about, and how we’re going to get there.

2) Concise

People should be able to remember why we do what we do (our purpose), what we will do to accomplish our purpose (mission), and how we will get there (vision).

Please Note: You’ll find this in the Steering the Church Toward God’s Purposes Leadership Guide.

For More on these topics, go to:

• Church Purpose Resources
• Goal-Setting & Vision Casting

All Posts about Vision Casting & Goal-Setting:

• Have a Vision that Expresses Your Purpose?
• Have a Vision That Clarifies Your Purpose?
• Have a Vision Challenging Enough to Reach Your Purpose?
• Who Sets the Vision?
• Behind the Great Commission
• Good Example of Mission & Vision
• No Specific Examples of Goals in the Great Commission?
• Christ-like Intent in Vision & Goal-Setting
• Christ-like Pursuit of Vision & Goals
• Christ as the Focus, Not the Vision & Goals
• Power to Grasp and Implement a New Vision for the Church
• Vision and Goals Born Out of Prayer
• Vision and Goals Grounded in the Gospel
• Vision and Goals Enveloped by Grace
• Vision and Goals Guided by the Holy Spirit
• Vision and Goals Pursued Through Spiritual Gifting
• Where Might God Want to Take Your Church?
• Vision Casting That Engages People
• Goal-Setting to Reach Our Vision
• Vision and Goals Protected by Spiritual Means
• Vision Problems Solved
• Vision and Goals Reflect the Hope We Have?
• Vision and Goals Rooted in God’s Word
• How a Leader’s Roles Affects Vision and Goals